Dating Website Analysis
The Bad
Okcupid.com is a social dating website where single males and females can network and meet each other. The home page of this website does not hit the target audience. It looks like a female teen magazine website. The logo is very girly looking and at the home page I’m greeted with an illustration of a female. The intended audience for the site is single young-adult to adult males and females. However, if I were a straight male going on this site, I wouldn’t stay on it for too long because it looks like it’s directed towards a more female audience. As I navigate throughout the pages, they do all relate to each other with the color and font. There are all working links and a copyright notice at the bottom of the home page. The pages did load fairly quickly and the links are
The Good
eharmony.com is social dating and networking website for single males and females. This site hits the target market because of the photos and font choice used on the home page. The large picture of a happy smiling couple on the home page first caught my eye. On the photo it also has the caption “matched by eharmony.” The intended audience for this site is single young-adult to adult males and females. There is a consistency throughout the website, all the links work and there is also a copyright notice at the bottom of the page. The website is clear, simple, and easy to navigate.
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